Careers

Essential Skills
• Adobe InDesign
• CorelDRAW
• QuarkXPress
• Adobe Illustrator
• Adobe Photoshop
• Adobe Dreamweaver
• Understanding of the printing process and specifications
• Creative thinking skills
Roles & Responsibilities
• Create visual concepts to communicate information
• Work with other creative team members to produce content
• Create guidelines for how logos and other branding materials should be displayed and used
• Help make design choices (e.g., fonts and colors) for all content the company uses
Day-to-Day Duties
• Create aesthetically pleasing images that accompany written text
• Create everything from posters and billboards to packaging, logos and marketing materials
• Use elements such as shapes, colors, typography, images and more to convey ideas to an audience
• Meet with clients to establish their needs
• Use design software to complete projects
• Revise projects based on client feedback

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• Building and executing social media strategy through competitive and audience research
• Setting up and optimizing company pages within each social media platform
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

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